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	<title>Rossotron.com &#187; legacy</title>
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		<title>Advertising Blunders &#8211; The Legacy Way</title>
		<link>http://rossotron.com/2010/03/25/advertising-blunders-the-legacy-way-2/</link>
		<comments>http://rossotron.com/2010/03/25/advertising-blunders-the-legacy-way-2/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 18:43:50 +0000</pubDate>
		<dc:creator>Ross</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advice]]></category>
		<category><![CDATA[hair restoration]]></category>
		<category><![CDATA[legacy]]></category>

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		<description><![CDATA[You may think your company name sounds cool, but a few words of advice: The Legacy Way? When comparing two<a href="http://rossotron.com/2010/03/25/advertising-blunders-the-legacy-way-2/" class="searchmore">Read the Rest...</a><div class="clr"></div>
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<p>You may think your company name sounds cool, but a few words of  advice:</p>
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<div class="enclosure-asset-name"><a href="http://rossotron.com/wp/wp-content/uploads/6a00d4142121106a470123de0f94db860c.jpg" title="The Legacy Way?">The Legacy Way?</a></div>
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<p>When comparing two different techniques, &quot;The Old Way&quot; and your  method, AKA &quot;The Legacy Way&quot; sound suspiciously similar.&#160; In  fact, you may not know this, but the word &quot;legacy&quot; actually implies your  method is old, and possibly obsolete.&#160; It certainly does not give one  the impression that you are the the innovative, cutting edge, and  successful process that you are trying to promote.</p>
<p>It&#39;s probably too late to change your company name, but I&#39;d look at  hiring a different advertising firm in the future.&#160; They seem to be a  bit of a legacy themselves.</p>
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