With the news yesterday that company VideoEgg is buying and absorbing SixApart into a new tech advertising firm called SAY Media, there is concern that their new focus on advertising and the business user will lead to alienation and exile of the “fun bloggers” who use their TypePad and MovableType products.
Although there’s nothing out there right now about how long SAY Media plans to continue to support their TypePad product for regular users, they have already made statements to the effect that they plan to lose some of the blogging community to WordPress over their business moves.
If I were a TypePad user right now, I’d start considering moving to another platform (or at least have a backup planned) in case they pull another “Vox Eviction” over on TypePad. It can’t hurt to have a backup elsewhere, and now’s the time to do it.
Exporting from TypePad to another platform is difficult. With tools already in place to export from Vox to WordPress, Posterous, and Blogger, I’d highly recommend anyone who only exported to TypePad consider also exporting to one of these other blogging platforms. Even if you don’t use your backup right now, it will be good to have on-hand if SAY Media gives TypePad users the old heave-ho in a few months, when it “turns out” that hosting bloggers doesn’t fit into the new advertising business model.
As for SAY media – I don’t see this as a good move for either company. Yes, there is a lot of money to be made in advertising out there, but I don’t know that either infrastructure is going to provide enough leverage to give them an edge over one of the existing advertising consortiums out there (i.e. Google). They’re saying that their media presence in the industry will give them an audience of 345 million people. Since advertisers are known to inflate their numbers to those POTENTIALLY viewing ads instead of those who actually do view the ads, I tend to view these numbers with a bit of incredulity. They DO have some quality products that, if leveraged correctly, could keep a captive audience for their advertising dollars. However, the statements they’re making right now and the lack of consideration they seem to be showing towards the average “fun blogger” seems indicative of a mass exodus of non-business users from their blogging platform and possibly a loss of a large chunk of their so-called 345 million pairs of eyes (and future revenues).